Leadership Behaviors to Improve Retention and Company Culture

By Trent Cummings, LAK

Your turnover numbers are through the roof. You and your fellow leaders are consistently trying to find leaks and stop them – Being forced to be more reactive than proactive. There aren’t any overly negative feedback surveys, and everyone looks content when you walk by. What could possibly be the problem?

If this thought process sounds familiar, your business is likely in need of an alignment of leadership, rebuilding of trust, and company culture renovation. Many companies in the corporate and small business worlds struggle with culture issues and toxic work environments. Why? Because things these days change faster than they ever have before – It’s hard to keep up without a trusted game plan in place.

Full transparency: There is no immediate, overnight solution to fixing this. However, companies are now making it a main priority to better their employees’ quality of life, and in return, their retention & team satisfaction is growing – And it starts with Leadership.

Trent Cumings

Trent Cummings

Fostering an environment where employees can succeed is comfortable, while fostering an environment where they can fail is courageous. No one ever evolved following a mirrored path to their predecessors.

One of the core ingredients in the positive company culture recipe is active, attentive listening to employees. You cannot crave innovative, groundbreaking solutions in one breath then disapprove of new ideas the next. Fostering an environment where employees can succeed is comfortable, while fostering an environment where they can fail is courageous. No one ever evolved following a mirrored path to their predecessors. If leaders can encourage room to grow, conversations will begin to flow. Mistakes will inevitably be made, but learning will occur. Confrontation is more beneficial to progress than complacency. It’s true, you won’t always like what you hear, but responding versus reacting to honest employee feedback develops trust, improves employee experiences, and creates a positive work culture.

Accepting constructive criticism from employees is necessary, but what you actually do with that feedback is vital.

Companies often offer employer evaluations to personnel only to overlook the results as soon as they’re collected. Disregarding this data diminishes trust and protests typically advertised company values. Reiterating feedback to the associate(s) and collaboratively exploring resolution is a great way to demonstrate your dedication to the employee experience.

Finally, recognition of an employee’s success is just as important as their failure. Despite what AI and ChatGPT are leading us to believe, organizations are only as strong as the people they employ. If the only time you acknowledge an employee’s work is when you’re passing through with a metaphorical fire extinguisher, you’re setting a disappointing precedent. Trust is a two-way street between the leaders and the employees. Establishing this trust with appropriate recognition or acknowledgment structures will boost company morale and personnel’s passion toward organizational values.

Company culture is a critical aspect of any organization’s talent retention and team effectiveness. Most employees measure respect in the workplace by how they are listened to by colleagues and supervisors alike. A pattern of defiance will have a drastic, negative impact on the culture of an organization, so finding balance in leadership is a critical component.

Attentive listening, encouraging constructive criticism from employees, and recognizing your workforce’s human advantage are integral aspects of putting your company’s culture on the map.

Take a second and ask: How might this post help you make your organization, family, and self even better than you were yesterday?

If you need to hear this, here it is. YOU CAN DO THIS!

 Trent Cummings is Director, Customer Solutions with ABC member LAK. For the last 40 years, LAK has been an industry leader in providing exceptional leadership development programs, executive coaching, and career transition services. Whether you’ve been a leader for 30+ years, or are getting promoted next week, LAK can help prepare for the difficult path ahead.

Their philosophy is:

  • Leaders provide experiences for their crew.
  • Those experiences create beliefs.
  • Beliefs dictate behavior.
  • And behavior drives results.
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